As you may have gathered, the purpose of this blog is to provide insight into the process, updates on the progress, and some of the things we discover along the way as we rebuild campaignlogic, our email platform, from the ground up.
I guess the obvious questions is... Why ? After 10 years... why have we decided to rebuild campaignlogic now ?
Well that is simple, we want to do things with campaignlogic and email in general that the current platform does not allow us to do. It has been almost 10 years since we wrote the first lines of code for campaignlogic, and since that time we have changed a lot in the system (just about everything) and the process of email marketing has also changed (the first version of campaignlogic did not allow for HTML based emails.. mainly due to HTML based emails not being supported in email clients).
While we could continue to develop and extend the current platform, we decided that the time was right to rebuild rather than continue to extend, and in the process develop a new platform, taking the best of what we have learned and mixing that with the latest of development technology, interface design and best practice email marketing.
In future updates, myself and others here at truelogic who are involved in various aspects of the rebuilding will be sharing their experiences and thoughts on the process.. we are aiming to cover topics including:
- rebuilding the interface
- enchancements and benifits
- changes in development technology and methodologies
- legacy issues
- migration plans and business considerations with
- and anything else we think you might find interesting...
Mike
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