Speed...

One of the key focuses for the new campaignlogic is speed. Make pages load quicker, get things to process faster and reduce required steps. Why? So you can get done what you need to faster.

We have identified two key areas that we think can make big strides:

• Importing lists
• Adding groups to campaigns
  

If you are used to sending campaigns to less than 1,000 people, then you probably won't notice what all the fuss is about. But if you are working with larger lists, you have probably noticed that these steps can take a while.

One of the reasons we have been able to make such inroads in these areas is the improved integration of XML with database storage engines. I will save you the boring technical details of how we are using XML and databases, however we have completed building the importing of lists and adding groups to campaigns in the new campaignlogic, so I can share some of the preliminary speed benchmarks.

In the current campaignlogic, importing a list of approximately 40,000 contacts can take up to 5 minutes depending on the duplicate actions you select and the number of contacts that already exist. In the new campaignlogic, this has been benchmarked at taking less than 1 minute.

When it comes to adding contacts to a campaign, something you do for every campaign, we have made even greater improvements. Adding 40,000 contacts to a campaign currently can take a few minutes to process. In the new campaignlogic, you can add 500,000 contacts to a campaign in 15 seconds! 40,000 contacts can be added in under 2 seconds.

These times are still preliminary, and we expect to achieve even a bit more speed once we move to a live production environment.

Of course not everything is about speed. One thing we are not speeding through is the development of the new campaignlogic: every part of the process is being considered, discussed, built, tested and in some cases rebuilt after testing.

While the purpose of this blog is all about the new campaignlogic we have not forgotten the current campaignlogic.. we are still making updates and enhancements to the current campaignlogic based on user requests and feedback.