A New Look

The most visible change in the new campaignlogic is how it looks, and how you navigate and use the system. This is not the first time we have changed the look and feel of campaignlogic. Some of our original users from 2000 will recognize the first look and feel we developed (see below). It was used for a couple of years, but we very quickly outgrew the popup window approach as well as the heavy use of graphics (every one of those letters in the address book is an image).



In early 2003 to tie in with the addition of adding print and SMS campaigns to campaignlogic, we created a new look and feel. This look and feel is still in use today, although we have added a lot of features and functionality to it.. such as forms, automation, multi page campaigns and much more.



For our third redesign, we looked to outside experts to assist us in developing a new look and feel. We decided on the team at OnWired, a very skilled group of user interface and application designers who are also great to work with and highly responsive.

Over a few months, and many many revisions, we developed what we feel is a highly functional and very intuitive look and feel for the new campaignlogic. While the new look and feel is still undergoing some fine tuning and tweaks as we continue to build out the functionality, we figured it was time to share it and give you a few glimpses at some of the things in store for the new campaignlogic....

Note: these are only sample pages, clicking through will show working layouts

Mike

Getting the ball rolling

As a director and founder of truelogic, and someone who has worked on the campaign logic product from the first day, I have the privilege to write the first post on this blog

As you may have gathered, the purpose of this blog is to provide insight into the process, updates on the progress, and some of the things we discover along the way as we rebuild campaignlogic, our email platform, from the ground up.

I guess the obvious questions is... Why ? After 10 years... why have we decided to rebuild campaignlogic now ?

Well that is simple, we want to do things with campaignlogic and email in general that the current platform does not allow us to do. It has been almost 10 years since we wrote the first lines of code for campaignlogic, and since that time we have changed a lot in the system (just about everything) and the process of email marketing has also changed (the first version of campaignlogic did not allow for HTML based emails.. mainly due to HTML based emails not being supported in email clients).

While we could continue to develop and extend the current platform, we decided that the time was right to rebuild rather than continue to extend, and in the process develop a new platform, taking the best of what we have learned and mixing that with the latest of development technology, interface design and best practice email marketing.

In future updates, myself and others here at truelogic who are involved in various aspects of the rebuilding will be sharing their experiences and thoughts on the process.. we are aiming to cover topics including:

• rebuilding the interface
• enchancements and benifits
  
• changes in development technology and methodologies
• legacy issues
• migration plans and business considerations with
  
• and anything else we think you might find interesting...

So hopefully you will find some value in this blog, and should you have questions about the new campaignlogic or areas we do or don't cover on this blog don't hesitate to let us know and we will do our best to address them.

Mike